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Content is King, but Email Runs the Kingdom
Every online or brick & mortar business owner, side hustler, blogger, or influencer needs to start an email list.
Don’t believe me? I put together some of my favorite reasons to start an email list.
Reasons to Start an Email List
You don’t own your followers anywhere else
Facebook, Instagram, Twitter, Google search, Pinterest, etc.
If you have a lot of followers, no matter the social platform, you could lose them in a minute.
Facebook could limit how many followers see your content if your engagement lowers.
Instagram or Twitter could shut down your account. These platforms are essentially rented space.
They are not yours.
I am not saying that growing your reach on Facebook or Instagram is a waste of time. But that can’t be your only goal. You should be growing your reach on social platforms so that people will join your email list. Because when someone gives you their email address, they are saying “I want to hear from you”. That is THE goal!
You can’t always count on search results to continue to drive traffic
Algorithms change, and you could lose your ability to show up in search results, even if it’s temporary. If you offer quality opt ins and personal emails to your followers, they won’t have to search for you to hear from you again!
If you want to build a tribe around your blog, email is the way to go!
From personal experience, if I give a blogger my email, it’s because what they have to say resonated with me, and I identify, at least in part, with their message. I want to be a part of her community, so I open up my inbox.
I am raising my hand and saying “I agree, and I want to be a part of your tribe. I’m in!”
You can get more personal in emails
Your tribe wants to know more about you! And, maybe your blog or website isn’t the place for that all the time. My emails have a lot more stories from my life, what’s going on in my family, humorous stories, or areas where I’m struggling. This really resonates with my audience because they get to know me a little more with every email I send.
Email sells more than any other form of communication.
Check out this post from OptinMonster on Email Marketing vs Social Media Performance (2016-2019 Statistics)
Email was the clear winner on all metrics except for social sharing.
This ties into the tribe mentality. Anyone that signs up for your email trusts you and identifies with you to some extent.
These people are ready to purchase what you offer, because you have already helped them, and have already offered them tons of value for free! When you offer them something that will help them, they will gladly reach for their wallet.
I know the mindset around selling can be uncomfortable, so I think about it this way. I have been developing a relationship with my email friends, and when I have a product to recommend that I KNOW will serve them and provide value, why wouldn’t I?
I wouldn’t hesitate to recommend something to a friend over coffee, and really, it’s no different if you approach your email list from a place of service.
Not Sure How to Start an Email List?
I was there, too.
So, following my pattern of taking blogging courses from the very best, I sought out the ConvertKit Masterclass from Monica at Redefining Mom.
I learned all about how to set up ConvertKit on my site, create a way for people to subscribe, and what to email them about once they joined my list. She even gives away her email copy for free*, which saved me a lot of time and second-guessing when I got started.
It was a lifesaver!
Now I feel confident to talk to my subscribers and offer them value every week right in their inbox.
If you’re interested in learning all about email and how to get started, here all the links you’ll need.
- Check out Redefining Mom’s Free Email Swipe Files*
- ConvertKit Masterclass* by Redefining Mom
- Pick up a 14-day free trial of ConvertKit* to see if you like it (no payment info required)
Knowing what I do now about emails and how it can actually provide value to all of you, I wish I had started sooner! I might have built more relationships and connected with more of the people I am trying to support.
Oh, you’re a mom that needs support in raising your babies AND your business? You want to hear from me right in your inbox without having to come search for this site al of the time?
That’s what I want to hear! Click here to sign up for my awesome Mom Hustle Tribe, and I’ll send you a weekly dose of encouragement (along with other perks and goodies to help you along the way).
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